2015-02-03 01:30:01 -
Travel and Tourism in Mauritius to 2018 - a new market research report on companiesandmarkets.comThe Mauritian travel and tourism market suffered a significant downfall in 2009 due to the eurozone crisis, as the country´s tourism sector was largely dependent on international visitors, particularly from European countries. Following 2009, growth was recorded in international arrivals and expenditure, driven by government initiatives to promote Mauritian tourism offerings in key source markets in Europe, as well as in emerging markets such as China and India.
• Mauritius, a country with an economy that is dependent on tourism, suffered significant losses when Europe, its key source market, was hit by the sovereign debt crisis. An increase in the number of visitors from emerging markets, such as India and China, was helpful for the Mauritian travel and tourism sector. The
growth is driven by the Mauritian Tourism Promotion Authority (MTPA)´s efforts to attract tourists from these nations.
• According to the Tourism Office of Mauritius, South African tourists surpassed UK visitors in 2012, taking third place in total tourist volumes to Mauritius. In total, 40,490 South Africans visited Mauritius in the first half of 2013, compared with a total of 89,058 tourists in 2012. As South Africans shows interest towards adventure-based tourism, hence Mauritius is offering activities such as parachuting, mountain excursions, quad biking and sea diving.
• Timetric forecasts slow and marginal growth in domestic tourist volumes in Mauritius, rising at a CAGR of 0.31% over the five-year forecast period, to reach 1.0 million by 2018. The total domestic expenditure is expected to increase to MUR19.1 billion (US$670.0 million) by 2018, increasing at a forecast-period CAGR of 8.29%. The government must take the initiative to develop new infrastructure, implement more tourism-related projects and adopt various methods to promote domestic tourism in order to increase domestic tourist volumes.
• Sir Seewoosagur Ramgoolam International Airport is the main international airport in Mauritius, handling majority of the international traffic. The airport´s capacity was further increased with the opening of a new terminal in 2013.
• The room occupancy rates in Mauritius followed an uneven trend during the review period. Impacted by the eurozone sovereign debt crisis (which led to a decline in demand from the European travelers), the occupancy rate declined from 68.0% in 2008 to 61.0% in 2009. Recovery was posted in the following years, with occupancy rate increasing to 65.0% in 2011. However, driven by an excessive increase in the supply of hotel rooms (at a rate of 5.0%) in 2012, the occupancy rate declined again, in 2012, to reach 62.0%. A smoothening in occupancy rates is expected over the forecast period.
• Car rental companies in Mauritius operate with a high degree of competition. In a market where average daily rate lies between MUR800.0 (US$28.1) to MUR2,500.0 (US$87.9), depending on the number of rental days and brand of car, the local and small car rental companies offer cars as low as MUR500.0 (US$17.6). The low rates are offered to attract customers and succeed in a highly competitive environment. These strategies also impact the rental rate and profits of leading companies such as Sixt and Europcar.
• Backward integration, whereby customers have the option of buying directly from suppliers such as airlines, hotels and car rental companies, is a major challenge faced by travel agents. In March 2013, Air Mauritius launched car rental services through its website, which allowed passengers travelling with Air Mauritius to book rental cars with any of the three partner companies of the airline, Sixt, Hertz or Budget. The airline aims to improve the array of services to its customers by offering car rental booking in a single window. Due to the minimal costs of switching travel agents and the strategies employed by airline and car rental companies, the purchasing power of customers in the Mauritian travel and tourism sector has increased.
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