LottoStar is an exciting new gambling website which makes it legal for South Africans to play and win international lotteries.
For the first time ever,
LottoStar.co.za gives you - the player - full control over your potential winnings. You are able to decide when you want to play, and how you'd like to play. And, because they are fully licensed to operate within the South African territory, users can be assured of their jackpot winnings.
About social media rewardsBeing a new business, LottoStar needed to create reach and awareness of the website in order to attract new players. Social media rewards was the perfect solution, as it rewards LottoStar's users for sharing all their digital and social content, while keeping users engaged and loyal through gamification and a points leaderboard mechanic.
Social Wiiv's product is a world's first social media rewards and research tool. The software was developed 100% in South Africa and it is a real feat for local app and web-based development. So far, the clients that have used Social Wiiv have seen engagement increases across all channels of up to 600%. The reason for this success is that it increases organic growth and reach as users are incentivised to be ambassadors for brands and share their social content.
To read more about Social Wiiv:
www.socialwiiv.com.
The LottoStar Rewards platform
The model is simple: LottoStar incentivises users with points for signing up to the new rewards platform and sharing their social content, answering custom surveys, inviting friends to join the rewards platform and many other useful research- and fun-based activities.
Once the user reaches a certain points threshold, they can then exchange their points for actual monetary credits to play the international lotteries and stand a chance to win millions.
"The business objective was to get as many people registered users on the site as possible, the challenge is that there are many hoaxes when it comes to jackpot- or lottery-based prizes in South Africa. So by using the social rewards tool and incentivising existing players to market the platform, LottoStar has seen much higher conversion as the referrals are coming from a trusted source (friends and family)." - Chris Peters, Business Development Director at Social Wiiv
The combination of incentivising the sharing of content and inviting of friends has led to high conversion and is proving to be a very valuable asset to the LottoStar brand.
Results to date:Since the launch on 6 April 2015, LottoStar has experienced an increase in Facebook reach of 625% and an increase of engagement of 240% in just under two weeks.
Link to the LottoStar Rewards:
Visit the LottoStar Rewards platform by following this link:
http://bit.ly/Lottostar